Data, Analytics, & Insights
Decisions, Every Step
of the Way

Make smarter decisions when reaching
your target market.

The Importance of a Well-Architected Analytics Ecosystem

A well-architected analytics ecosystem increases the value of data being collected and allows you to make smarter decisions when reaching your target market. At NP Digital, we use data, analytics, and insights to inform all aspects of performance marketing, including day-to-day decision making and optimization, periodic program assessment, custom studies, and in-depth insights.

Strategic Data, Analytics & Insights (DAI) Initiatives

Conduct custom studies and uncover innovation
opportunities to inform future plans

  • Ecosystem

    Apply infrastructure, data & processes effectively and efficiently

  • Program Assessment

    Set goals, aggregate, model and visualize data to assess programs

  • Day-to-Day Optimization

    Inform in-flight decisions, optimizations and experiment

Our interconnected approach to data allows our clients to do more with:

  • Data activation: Strategically integrate data and analysis into performance marketing processes
  • Data architecture: Clean and organize data to power better performance marketing planning and attribution
  • Data strategy: Remove barriers to accessing and using data via data teamwork workshops, data on-boarding, and data collaboration tools
  • Data assets: Turn data sets into reusable assets that kickstart marketing initiatives

Our Approach

The Three Main Components of Data-Informed Performance Marketing

  • Data: create a data strategy that integrates performance marketing data (which includes audience data) with your business outcomes data across all touchpoints of the customer journey
  • Insight: thrive in an insight-rich culture, inclusive of program dashboards, self-service reporting, apps, and data models in order to form insights that sit atop an analytics ecosystem that fuels performance marketing
  • Analytics: make aggregated and integrated data sets available to all marketing stakeholders in ways that can be easily merged into existing workflows and/or improved ways of working

Our Approach

Our Performance Marketing Analytics Program Includes

  • NP Digital Dashboard for Program Assessment (SEO, Content, Paid Media, Integrated)
  • NP Digital Self-Service Reporting Hub: keep all of your performance marketing data in one place
  • Data strategy: inclusive of data teamwork workshop, data and ecosystem roadmap, and program measurement framework
  • Data catalog: unification and classification of performance marketing data, metadata, and analysis in a single location with collaboration features
  • Data modeling, machine learning, and advanced analysis: for attribution, predictive, and prescriptive analytics along the customer journey
  • Data architecture, tag management, implementation consulting and data collection validation for web analytics, other data collection, and marketing tags
  • Testing and optimization to drive scalable programs with room for experimentation and innovation

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